Resource information
CTA developed the programme VALUE4HER, with the aim of increasing value for women in agribusinesses through improved market access and business linkages; improved knowledge, skills, and capacities; and digitally enabled socio and business networking. Adopting three mutually reinforcing approaches, the project embarked on a pathway to increase performance of women agribusinesses and ultimately improve incomes for women agribusinesses leaders.
The project has had huge successes, albeit the short time of implementation. Series of trainings and capacity building activities, coupled with business to business fair and matchmaking, were undertaken to enable women access competitive agricultural markets. Several masterclasses were held alongside key events to assist acquire additional skills necessary to run their businesses for success.
