Covid-19 has no doubt changed the way we interact with one another and the way we are able to effectively communicate in our day to day lives.  When it comes to leveraging visibility for land rights globally, and keeping land on the agenda and minds of a variety of stakeholders, Covid-19 has forced us to pivot as well as innovate in our methods of communication.  Traditional communications methods such as in person conferences or launches, have been put on hold for the foreseeable future.  This means that our strictly digital efforts to advocate and campaign for improved tenure security for all, need to be sharp and poignant; they need to somehow cut through and complement the Covid-19 related news we are consistently seeking.  Now more than ever, however, our communications efforts must not only be captivating, they also have to be inclusive.  It is our responsibility to find the best ways to communicate outwardly, but to keep everyone involved in the process, including women, youth and vulnerable groups.  

The objectives of the side event "Pivoting: Innovative and effective communications strategies in the time of Covid-19", taking place on December 4th at 10AM EAT (8AM CET), include:  for participants to share and learn from one another on how their communications methods have changed since the onset of Covid-19; for participants to share challenges and opportunities for the way forward in terms of their communications related work, as well as to explore how we can better work together effectively communicate the importance of land rights within the larger global development agenda.  

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