Smallholder farmer market segmentation toolkit
How and why the Toolkit was developed, and lessons learnt from its application in the Mopani and Umkhanyakude districts in South Africa
Resource information
Date of publication
July 2016
Resource Language
Pages
17
License of the resource
This document provides an introduction to the Smallholder Farmer Market Segmentation Toolkit produced by the National Agricultural Marketing Council (NAMC) and the Southern Africa Food Lab (SAFL) during 2014 and 2015.