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The rapid development of megacities has greatly impacted land use in the urban–rural fringe area. The Western Protected Area defined by Chengdu’s Master Plan (2016–2035) to end the unrestrained urban sprawl, where locates the most superior agricultural and ecological resources, namely Mount Qingcheng and the Dujiangyan Essence Irrigation District, is facing great challenges when implementing protective strategies, related to huge land use competition caused by land multi-functionality. To better assess and understand land-use conflict and its influence, this paper constructs a comprehensive evaluation model with ‘multi-functionality and landscape complexity’ based on existing research, with a 1 km × 1 km spatial resolution, and analyzes its relationship with land-use and land-cover (LULC) change, based on 30 m land resolution data from 2000, 2010, and 2020, produced by the Institute of Resource and Environmental Science and the Data Center of the Chinese Academy of Sciences. Overall, two kinds of land-use conflict concerning function suitability and landscape pattern co-emerge spatially, but there also exist “high-low” combinations. The result shows that land consolidation or the adjustment of land use might take place more often when both the suitability conflict and the landscape conflict reach a certain threshold. The results provide enlightenment for further expanding the quantitative research on land-use conflict and confirm the potential of applying the land-use conflict index in delineating territorial spatial planning control areas.