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Context and background:Reconciling the sectoral interests of urban planning and agriculture is a challenge. The idyllic ambition to plan the city while enhancing agricultural land through a planning tool is subject to conflicts of use and divergent stakeholder logics.Goal and objectives:This study highlights the problem of conflicts between urban planning and agricultural land. The aim is to identify ways of objectifying and rationalizing the planning process in order to regulate these conflicts. This reflection has demonstrated the correlation between the multiple dynamics and the needs of developable land, at the level of the region of Souss-Massa as a case study.Methodology:The followed methodology to accomplish this study is based on two phases. In the first phase, an analysis of the observed dynamics in terms of urban planning and urbanization needs is conducted. Secondly, a benchmark is made between the national legal system and the international legal framework.Results:The urban planning documents at the level of Souss-Massa present extensive development perimeters of 71 000 ha. Bare land intended for construction exceeds the quantified needs. Beyond these huge areas, we are witnessing multiple forms of encroachment on agricultural land, the proliferation of irregular housing and the profusion of urban sprawl, due to the lack of effectiveness of public policies on urban planning, housing and land. The use of the benchmark made it possible to highlight the contrast between the national legal system and foreign legislation in terms of logics, principles and standards of planning and preservation of agricultural land. This reflection proposes a new logic of regulatory urban planning capable of arbitrating and resolving urban and agricultural land use conflicts. To this end, we propose to improve the terms of reference of development and urban planning documents and to better elaborate them according to intelligent frameworks.Keywords: territorial and urban planning, agricultural land, conflict of use, regulation.