A Guide to Investor Targeting in Agribusiness

This toolkit serves as a guide to help
project leaders in working with client governments to
attract concrete agribusiness investments that create jobs,
reduce poverty, and develop value chains in an
environmentally and socially sustainable way. However, the
toolkit can be used by anyone working to attract sustainable
private investment to a developing a country s agribusiness
sector. These may be public officials, development
organization staff, or consultants working in investment
promotion, industrial development, or general economic
development. Borrowing heavily from lessons learned in Bank
Group projects, this toolkit helps project leaders to
develop and execute actual targeting campaigns, by providing
a step-by-step guide and, through the appendices, practical
tools for implementation. The tools are in the form of
templates, research resources, and examples of materials for
investors. The toolkit is divided into four chapters
corresponding to four essential steps in the targeting
process. They are: step 1) understanding the context for a
sector targeting campaign (also known as scoping); step 2)
identifying competitive subsectors that might be best placed
to attract new investments (also known as a sector scan);
step 3) planning a targeting campaign aimed at the selected
subsectors; and step 4) executing a targeting campaign and
following up. This toolkit is designed in a way to take the
reader directly to one of thirty four appendices.