Market Intelligence WP4 Workshop Report

The CGIAR Initiative on Market Intelligence aims at rendering CGIAR and partners’ crop breeding pipelines
(BPs) more gender-intentional, impactful, and market-driven by supporting breeding decision making
through market intelligence derived from the 5 CGIAR Impact Areas: (1) Nutrition, Health & Food Security;
(2) Poverty Reduction, Livelihoods & Jobs; (3) Gender Equality, Youth & Inclusion; (4) Climate Adaptation &
Mitigation; and (5) Environmental Health & Biodiversity. There are two types of market intelligence: (1)
“bottom-up” or stakeholder elicited market intelligence on stakeholder preferences, needs, priorities and
strategies (farmers, processors, traders, consumers, government, seed suppliers, etc.) in market segments;
and (2) “top-down” indicators-identified market intelligence on development (impact) challenges and
opportunities in market segments. To this end, Work Package 4 (WP4) - Pipeline Investment Cases - has
developed the Global Market Intelligence Platform (GloMIP), which consolidates both dimensions of
market intelligence in a single platform. This was in collaboration with participating CGIAR Centers and
several other Initiatives (i.e., Accelerated Breeding, Breeding Resources, Seed Equal, Foresight and soon
Genebanks), as well as with target end-users and stakeholders.