Diffusion of voluntary protection among family forest owners: Decision process and success factors | Land Portal

Información del recurso

Date of publication: 
Diciembre 2013
Resource Language: 
ISBN / Resource ID: 
AGRIS:US201400160205
Pages: 
82-90

The ongoing forest biodiversity protection programme in Finland (METSO) relies on voluntary participation of family forest owners. Even though the programme has gained wide acceptability among owners, compared to traditional conservation such as land acquisition, more owners need to be engaged. In this study, we examined how the new protection measures have diffused among forest owners. This analysis will help find means to promote the protection among owners who could but have not yet participated. The theoretical background is innovation diffusion. We focused on the communication channels and attributes of innovation that would be important for the rest of the adopters. Data were gathered from owners who have protected their forests in the eastern part of Finland. The results showed that the idea of protection has reached forest owners mainly via certain advisors of a regional Forestry Centre or via forestry magazines and newspapers. In the future, it is important that the advisors of local Forest Management Associations and employees of timber buying companies promote the programme more, since they are the most familiar forestry experts for many owners. In addition, it would be necessary to increase the role of peer forest owners and enhance the visibility of protected areas. Highlighting the rationality and ease of protection to potential adopters is important.

Autores y editores

Author(s), editor(s), contributor(s): 

Korhonen, Katri
Hujala, Teppo
Kurttila, Mikko

Publisher(s): 

Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals.

All knowledge begins as uncommon—unrecognized, undervalued, and sometimes unaccepted. But with the right perspective, the uncommon can become the exceptional.

Proveedor de datos

Foco geográfico

Categorias relacionadas

Comparta esta página